Why should you consider exporting to Europe?

Broaden your customer base

Exporting can reduce your business risks by developing alternative markets, should a slow down or disruption occur in your domestic market. Exports reduce your business risk – if one market goes down there is the good chance that your other markets will at least remain stable if not actually increase.
 

Balancing Production Schedules

If your domestic product is seasonal, you can sell it to countries with coinciding seasons or, better yet, whose seasons start when yours ends. If you have idle capacity for any reason, this can be re-directed to supporting your exports.

Improving Economies of Scale

With increased export production and sales, you can achieve economies of scale and spread costs over a larger volume of revenue. You reduce average unit costs and increase overall profitability and competitiveness

Extending Product Life Cycles

Exports extend product life cycles. As technology advances and tastes change, many products become obsolete or lose their appeal, particularly in highly industrialised markets. But these products may still be valued elsewhere. Over half the world's economies are less developed. They may not need or cannot afford your latest model. They may even prefer less costly, earlier versions or used or reconditioned products. Pursue exports in markets that still value goods no longer in demand in the domestic market.

Gain New Knowledge and Experience.

Going international can yield valuable ideas and information about new technologies, new marketing techniques and foreign competitors. The gains can help a company’s domestic as well as foreign businesses.

Exporting outside the UK can change your business. Like any fundamental change to the way you trade, there are risks as well as benefits you should consider when exporting to Europe. Please contact our friendly team for assistance.