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PAB Sema4 has been allocated extra funding to support businesses after the success of its Global Gateway Programme. Designed to amplify growth across business community by equipping local companies with essential skills for international success - surpassed outcome targets and received fantastic feedback from customers.

The Global Gateway Programme - designed to amplify growth across Lincolnshire's business community by equipping local companies with essential skills for international success - surpassed outcome targets and received fantastic feedback from customers.

PAB Sema4 is running the funded workshops, which are designed to equip businesses with the skills and knowledge needed to navigate and thrive in a competitive market. By participating, they will gain valuable insights into effective communication, cultural awareness, and community engagement, all of which are essential for business growth and development.

PABSema4 has been awarded UK shared prosperity fund and rural prosperity fund funding to launch its Global Gateway programme

Our recent comprehensive survey conducted across South Yorkshire, Lincolnshire and the East Midlands has unveiled critical insights into how businesses are navigating the challenges posed by language and cultural barriers.

In today's interconnected economy, understanding and leveraging cultural nuances is crucial for success in international sales and marketing. As UK exporters look to broaden their horizons, the importance of cultural intelligence in e-commerce and digital advertising cannot be overstated.

The world of international business is both thrilling and full of challenges. Companies stepping into global trade need to build and maintain relationships with partners across the world, including suppliers, distributors, and other partners. As businesses grow internationally, they often face cultural and language barriers that can slow down their progress and success.

From October 2020, as part of the governments export growth plan, a £38 million Internationalisation Fund has been created to help businesses in England bounce back after the pandemic which will assist SME’s grow their overseas trading and help strengthen their business.

Whether you are a large corporate or an SME with aspirations of achieving international growth, cross cultural and language considerations are highly significant when successfully engaging a foreign audience. Efficient and targeted communication that is translated and localised to specific audiences will greatly support market entry, as native speakers will easily interpret and accept the presence of marketing material.