A new scheme by PAB Sema4 is getting underway to help bolster the Lincolnshire economy by supporting businesses to flourish internationally.

It is free, funded support for businesses in Boston, East Lindsey, and South Holland and is designed to boost economic growth and community development.

E-commerce & Marketing Specialist Advisor at PAB Sema4, Nigel Garner, said: “Leveraging a rich foundation of academic insight, hands-on expertise, and cross-disciplinary research, this programme is designed to equip people with practical competencies required to excel in the international arena. Ideal for professionals overseeing multicultural teams within logistics or manufacturing, those immersed in the intricacies of sales and marketing, or navigating the complexities of international markets, Global Gateway offers strategies and tools to enhance effectiveness in a global setting.”

Intercultural Communication Trainer and Advisor at PAB Sema4, Iwona Lebiedowicz, said: “We are delighted to offer this exciting programme of courses for professionals, giving them the opportunity to harness the latest research, innovation and thinking that the PAB Sema4 team has to offer. Across the UK, many people work in cross-cultural settings, engaging with remote or international teams. However, the messages we send are not always the messages received, as national culture influences our thoughts, behaviours, and communication methods...Cultural preferences also shape how we manage people and negotiate deals. Our programme addresses these challenges, equipping people with the skills to manage, negotiate, and build impactful relationships across varied cultural and social contexts, which is essential for success in today's global organisations.”

The UK Shared Prosperity Fund (UKSPF) is the government's domestic replacement for the European Structural and Investment Programme (ESIF). It provides funding for communities, places, businesses, people and skills. The Rural Prosperity Fund supports investment opportunities in rural areas.

Nicola Dicker, Contract Manager for the South East Lincolnshire Councils Partnership working in the UKSPF Team, said:
“I am really looking forward to working with Iwona and PAB on their project aimed to help people expand their skills to enable their business to expand into the international market by enhancing their digital and cross-cultural communication. We are looking forwarding to seeing the results achieved using UKSPF funds for people and skills.”

Whether looking to enhance intercultural communication skills, lead diverse teams with confidence, or expand a global customer base, the Global Gateway Programme offers a strategic pathway to achieving goals with inclusivity and effectiveness. 

The programme content is highly applicable to the workplace, addressing internal and external communication, marketing, management, and leadership skills. 

PAB SEMA4 is dedicated to helping businesses thrive in global markets by providing a suite of services designed to enhance cross-border communications. To further support your export endeavors, we offer CROSS-CULTURAL AWARENESS TRAINING, empowering your team to navigate and manage cultural differences effectively. Our extensive MARKET RESEARCH SERVICES provide valuable insights that inform strategic decisions and facilitate smooth entry into new markets.