Intercultural Communication Trainer and Advisor at PAB Sema4, Iwona Lebiedowicz, said: “We are delighted to offer this exciting programme of courses for professionals, giving them the opportunity to harness the latest research, innovation and thinking that the PAB Sema4 team has to offer. Across the UK, many people work in cross-cultural settings, engaging with remote or international teams. However, the messages we send are not always the messages received, as culture influences our thoughts, behaviours, and communication methods.”

E-commerce & Marketing Specialist Advisor at PAB Sema4, Nigel Garner, said: “Leveraging a rich foundation of academic insight, hands-on expertise, and cross-disciplinary research, this programme is designed to equip people with practical competencies required to excel in the international arena. Ideal for professionals overseeing multicultural teams within logistics or manufacturing, those immersed in the intricacies of sales and marketing, or navigating the complexities of international markets, Global Gateway offers strategies and tools to enhance effectiveness in a global setting.”

The UK Shared Prosperity Fund (UKSPF) is the government's domestic replacement for the European Structural and Investment Programme (ESIF). It provides funding for communities, places, businesses, people and skills. The Rural Prosperity Fund supports investment opportunities in rural areas.

Contract Manager, Lorna Hine, said: “It is an honour to work alongside Iwona and PAB to deliver this exciting Programme of courses for professionals, giving them the opportunity to grow. With the help of the UK Shared Prosperity Fund, we have been able to provide PAB with a Grant to assist this project in delivery. This in turn aids many individuals to receive support, especially people who work in cross-cultural settings, enhancing their knowledge and productivity.”

East Lindsey Councillors Steve Kirk, portfolio holder for The Coastal Economy, and Adam Grist, portfolio holder for Market Towns and Rural Economy, said: “East Lindsey District Council is excited to support PAB Languages in delivering this interesting programme of courses for professionals through the UK Shared Prosperity Fund. This programme will give those who access it the opportunity to grow and, in turn, aid many individuals to receive support, especially people who work in cross-cultural settings, enhancing their knowledge. This has the intended aim of supporting those in employment to become confident in dealing with international trade and international markets, supporting East Lindsey’s drive to get our businesses exporting.